About Octup Logistics

Octup was built after living the problem firsthand.‍

Our founder ran a brand, relied on 3PLs, and saw the need for better visibility, billing, and trust.

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Octup Founding Story

Our Story

Two men holding plastic cups stand in front of a banner reading 'Octup Launch Happy Hour!' at an event.

Octup started with a problem that CEO & Founder, Alon Partuk, experienced firsthand.

Before founding Octup, Alon was the founder of the e-commerce brand, Apricoat. As the brand grew, he became increasingly frustrated by obstacles that got in the way of optimized decision-making, including limited visibility into inventory, marketing performance, and customer behavior.

That frustration became the turning point, and Octup was born.

Alon originally built the platform for brands, then pivoted when he recognized a bigger need inside the warehouse itself. He developed the missing pieces WMS platforms didn’t provide and focused on closing the gaps in analytics and billing functionality for 3PLs.

Octup exists to solve the problems 3PLs are forced to work around. Where other platforms add noise, we deliver clarity by turning operational data into insight, action, and measurable profit.

Octup Mission and Values

Our Mission

Make every Octup 3PL more profitable and efficient.

We believe 3PLs can run circles around the competition with our three pillars:

Analytics

First connecting to your data as the foundation, we then provide powerful, deep-diving analytics

Billing

We support your operations through billing automation and efficiency.

AI

Our conversational AI engine gives you instant insights and answers as the next level for your data.

3PL Platform Vision

Our Vision

We see a future where every 3PL runs on one source of truth: a single platform that shows what’s happening, explains why it’s happening, and makes sure every dollar is billed. No more blind spots. No more manual work. No more leaking margin.