Octup Information Sheet

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Introduction

Octup helps DTC brands optimize theiroperations and scale profitably. Theplatform provide a holistic view of an organization - going beyond marketingand commerce data - connecting directly to operational data to provide asingle-source-of-truth.

With Octup, brands are able to:

Efficiently manage and report on their data
Find hidden cost savings ofover $40K/month
Improve returning customer % byproactively dealing with delivery and fulfillment issues
Save money on lost, stolen, anddamaged packages.

Target Audience

Shopify or Shopify+ brands with yearly revenue between $1M-80M
Titles: Owner, Operator, Chief Operating Officer, Director of Ecommerce

Pain Points of Target Audience

‍Overwhelmed with data, reports, and technology: Lean teams struggling with efficiently managingand leveraging their data.‍
Frustrated with operations: Teams that feel like they are constantly reacting to issues with operations, rather than being proactive.‍
Lack of 3PL visibility: Teams that feel their operations are a black box. They want increased visibility into operational invoices and true costs of service, as well as promised SLAs from 3PLs
Losing money on returns: Teams that are tired of losing money on lost, stolen, or damaged packages.

Key Value Propositions

1. Company-wide Visibility of Operations, Logistics & Marketing

Through Octup’s vast integrations, we let Ecommerce brands have an end-to-end view of their business operations. Through marketing attribution, warehouse invoicing reports, operational reports and more, we help brands understand their business through easy-to-digest dashboards and metrics.

2. Operations Management

With Octup, DTC operations are no longer a black box. By connecting directly with various operational data sources, the platform alerts brands of key operational data like stuck & delayed orders, delivery & fulfillment SLAs, shipping costs, and more. This allows brands to proactively manage their operations, improve customer satisfaction and returning customer %, and save money along the way.

3. 3PL/Warehouse Invoice Ingestion

Now users can understand the true costs of3PL services as our unique invoice ingestion system reads, analyzes, and reports on operational invoices. This allows brands to better manage and track what they are paying for, find hidden cost savings, and make sure 3PLs are delivering on their promises.

4. Unit Economics

Unit economics is a fundamental piece of information that Ecommerce brands need, yet most don't have. Octup provides users with timely and accurate unit economics for individual SKUs, helping brands with their marketing strategy, discount range strategy, logistics strategy and more.

5. Package Protection

With Octup’s package protection, brands can improve customer experience while no longer losing on lost, stolen, or damaged items. As customers opt-in to package protection at checkout, brands now have the funds to cover the cost of these returns, while customers get their shipping issues resolved instantly. Octup returns extra revenue right to the brand’s pocket, helping increase revenue by 1-3%!

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